Base Brixton at Pop Brixton
Written by Future Brixton team
August 24, 2015
Categories: Brixton Central, Pop Brixton
For a week in August Base Brixton took up residency at POP Brixton with a ‘Control v’s Chaos’ football experience. The interactive space offered the chance for youth groups, football clubs and members of the public, to check out state of the art technology that challenged skill, control, and prowess on the football field. Working with Young Lambeth Co-op, the experience was reserved for local groups and clubs each morning and in total, over 1500 people took part, with almost half of all participants under 18.
Alongside the experience, a series of events where held, including the UK round of a European 2v2 tournament, which gave 128 young footballers the chance to put their skills to the test in a knockout competition, with the winners going through to the final in Marseille, France.
Local Brixton based teams and Lambeth residents were given priority entry into the competition and St Matthews Project, Streetleague, and Afewee put up some of the brightest and best footballing talent on the day. Rinsola Babajide and Chinedu Ubakanama from Brixton Rec based Afewee stormed through the first round, while Calvin Williams and Louis Lawrence from St Matthews Project progressed all the way to the final, only to narrowly miss out to Kobina Bowte and Hassan Jalloh on their plane ticket. Manchester United players, Daley Blind, Ander Herrera, Ashley Young and Juan Mata arrived in the afternoon and Lambeth’s local players were given an opportunity to take photos and get signatures from the Premier League footballers.
Base Brixton was a partnership between Adidas, Pop Brixton and Lambeth Council.
As part of this, a contribution was agreed with the Council for use of part of the Pope’s Road car park. This included £2,000 directly payable to the Council to cover the partial closure of the car park and £13,000 allocated to help fund the fit out of the Reprezent Radio studios in the event space at Pop Brixton. Reprezent is a social enterprise focused on music and young people and from September will broadcast and offer training from its new headquarters at Pop Brixton. The contribution to the studio fit out secured their move to Lambeth and we expect Reprezent to work with hundreds of Lambeth young people each year.
A further £10,000 of sports equipment will be provided to local schools and £5,000 in grants to local community leaders, who have been nominated for making a difference to their community through football.